Why White Noise Doesn’t Work for Every Baby (And What Helps Instead)

Why White Noise Doesn’t Work for Every Baby (And What Helps Instead)

White noise has become something of a parenting orthodoxy.
If your baby is not sleeping, the advice is swift and confident. Add white noise.

And for many families, it genuinely helps.

But if you are here, chances are you have already tried it faithfully and hopefully, and your baby is still waking, stirring, or refusing to settle. This can leave parents wondering what they are doing wrong.

The short answer is probably nothing.

Why white noise does not work for every baby

White noise works by masking sudden environmental sounds such as doors closing, traffic, or a sibling coughing. It creates a steady auditory backdrop that feels reassuring to some babies.

But babies are not identical listeners.

Some find white noise soothing.
Others find it neutral.
And some need more than a single, static sound to truly relax.

This does not mean white noise is bad. It simply means it is not universal.


How white noise helps some babies sleep

Inside the womb, babies are never surrounded by quiet. They hear rhythmic, layered sounds such as blood flow, movement, muffled voices, and the steady cadence of a heartbeat.

After birth, sudden silence, or an unfamiliar artificial sound, can feel jarring rather than calming.

For some babies, white noise alone does not replicate that layered, human soundscape closely enough. It masks disruption, but it does not always soothe.


Why babies respond to layered sound

Parents often notice that white noise helps initially, but does not prevent frequent waking. Or that their baby settles only when additional sounds are introduced, such as shushing, humming, or gentle music.

This is because soothing is not just about blocking noise. It is about providing the right sensory input.

Rhythmic sounds can regulate breathing.
Soft, melodic tones can signal safety.
Human-like sounds can be grounding in a way static noise cannot.

In other words, babies often respond better to layers, not lone tracks.


When white noise alone is not enough

Layered sound combines steady background noise with rhythmic or melodic elements. This more closely resembles the complexity of the environment babies are biologically accustomed to.

Parents who instinctively shush while rocking, or hum while pacing, already understand this. They are layering sound without realising it.

When used thoughtfully, layered sound can:

  • Reduce startle responses

  • Support longer stretches of sleep

  • Help babies settle more quickly

  • Feel more natural and less mechanical

This is not about louder sound. It is about richer sound.


What to look for in a baby sound machine

If white noise alone has not worked for your baby, it may be worth rethinking the approach rather than abandoning sound altogether.

When choosing a sound machine, consider:

  • Sound quality over quantity

  • The ability to combine sounds rather than cycle through dozens

  • Consistency rather than novelty

  • Simplicity, especially at 3am

More buttons rarely equal better sleep.


A reassuring note for tired parents

If white noise has not worked for your baby, it does not mean you missed something obvious, or that your baby is difficult.

It simply means your baby is human.

Sleep is not one size fits all. And neither is sound.

Sometimes, the difference is not doing more. It is doing something slightly differently.

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About the Author

Hi! I’m Mimi Menani, founder of The Cot and Cradle Company, mother of two, and an advocate for better, more functional parenting solutions. Before creating Shushiie, I worked with global organizations like Google, The Economist, and the World Bank Group, where I honed my problem-solving skills and developed a passion for creating meaningful solutions.

When I became a mom, I channeled my professional expertise and personal experiences into designing products that make a real difference in parents’ lives. My journey with The Cot and Cradle Company started with Shushiie, a customizable sleep speaker created to bring calm and comfort to babies and parents alike.

You can learn more about my professional journey here.

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