Good Housekeeping Names Shushiie® a Must-Have Baby Sleep Solution

Good Housekeeping Names Shushiie® a Must-Have Baby Sleep Solution

Big News: Shushiie® Recognised by the Good Housekeeping Institute!

We were delighted to discover that Shushiie® has been included in Good Housekeeping UK's round-up of the best baby sleep aids of the year, tested by their expert team and real parents (read more here).

We’re proud to share that Shushiie® has been officially reviewed by the Good Housekeeping Institute and included in their expert-tested round-up of the UK’s best baby sleep aids.

Shushiie® was praised for its aesthetically pleasing design, compact build, and the ability to introduce healthy sleep cues for babies. They highlighted its Bluetooth functionality as a standout feature, noting that it gives the product a longer lifespan than many traditional sleep aids.

As Good Housekeeping put it, Shushiie® is:

“A neat, aesthetically pleasing little sound machine that will fit into any nursery.”

We’re especially proud of this recognition as a small, mother-founded brand; going up against global names with huge marketing budgets. To be tested by a trusted institution and featured among long-established products so early in our journey is both encouraging and validating.

Thank you to the team at Good Housekeeping UK, and to every parent who continues to believe in what we’re building.

We’re just getting started. 🤍

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About the Author

Hi! I’m Mimi Menani, founder of The Cot and Cradle Company, mother of two, and an advocate for better, more functional parenting solutions. Before creating Shushiie, I worked with global organizations like Google, The Economist, and the World Bank Group, where I honed my problem-solving skills and developed a passion for creating meaningful solutions.

When I became a mom, I channeled my professional expertise and personal experiences into designing products that make a real difference in parents’ lives. My journey with The Cot and Cradle Company started with Shushiie, a customizable sleep speaker created to bring calm and comfort to babies and parents alike.

You can learn more about my professional journey here.

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