Shushiie® Wins Gold at the Made for Mums Tech Awards 2025

Shushiie® Wins Gold at the Made for Mums Tech Awards 2025

We’re thrilled to share that Shushiie® has been awarded Gold for Best Baby Sleep Aid in the 2025 Made for Mums Tech Awards.

Tested and judged by both parenting experts and real families, the awards celebrate products that truly make a difference to everyday life. As the MadeForMums team said:
“Pleasing to the eye and a thoughtful sleep aid, our testers loved everything about the Shushiie™; from the keepsake box it comes in to how it’s affected their daily routine for the better.”

What began as a personal quest for better sleep in the newborn months has grown into something far beyond what we imagined. We’re deeply honoured by this recognition and grateful to everyone who has supported the journey so far.

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About the Author

Hi! I’m Mimi Menani, founder of The Cot and Cradle Company, mother of two, and an advocate for better, more functional parenting solutions. Before creating Shushiie, I worked with global organizations like Google, The Economist, and the World Bank Group, where I honed my problem-solving skills and developed a passion for creating meaningful solutions.

When I became a mom, I channeled my professional expertise and personal experiences into designing products that make a real difference in parents’ lives. My journey with The Cot and Cradle Company started with Shushiie, a customizable sleep speaker created to bring calm and comfort to babies and parents alike.

You can learn more about my professional journey here.

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