The Phase You’re In Isn’t Forever

The Phase You’re In Isn’t Forever

...Even if it feels like it is!

When you are in the middle of a hard phase, time behaves strangely. Nights stretch. Days seem blurry. Well meaning reassurance can feel unhelpful, especially when you are exhausted and doing the same things on repeat.

This article is not here to rush you forward or minimise how hard it feels. It is here to help you understand what phases are, why they feel so heavy, and what can help you get through them without constantly questioning yourself.

Why phases feel so intense

Early parenthood is full of short seasons that demand a lot in a very concentrated way. Sleep disruptions. Feeding changes. Developmental leaps. Separation anxiety.

These phases often arrive without warning and ask for more energy at a time when parents already have very little to spare. That is why they can feel endless, even when they are not.

Knowing you are in a phase does not make it easy, but it can stop you from assuming something is permanently wrong.

Why reassurance often misses the point

Parents are often told that things will pass. While usually true, that advice can land badly in the moment. When you are tired, you are not looking for perspective. You are looking for something that helps now.

What is more useful than being told it will end is understanding how to move through it with less friction.

What actually helps during a difficult phase

When sleep or routines fall apart, many parents try to fix everything at once. This usually adds pressure without improving the situation.

A steadier approach is to focus on a few anchors.

Keep familiar cues
Even when everything else changes, repeating the same cues before sleep helps babies feel grounded. This might be the same wind down, lighting, or background sound.

Lower expectations temporarily
Some phases require more support. Contact naps. Earlier bedtimes. More night feeds. These are not bad habits. They are responses to a short term need.

Avoid major changes all at once
Introducing multiple new strategies during a difficult phase can overwhelm both parent and baby. Small adjustments are easier to assess and sustain.

How to tell when a phase is easing

Phases rarely end overnight. They soften first.

Signs things may be shifting:

  • Settling takes less time, even if wake ups remain
  • Your baby resists sleep less
  • Nights feel slightly more predictable
  • You feel less on edge at bedtime

These signals are easy to miss if you are only watching for a complete turnaround.

What to remind yourself at night

When nights are broken, it helps to return to a few steady truths.

Your baby is not broken.
You are not creating long term problems.
Needing more support does not mean you have gone backwards.

Phases ask for patience, not perfection.

A gentler way through

The phase you are in will change. Not because you solve it perfectly, but because babies grow and needs shift.

Until then, focus on familiarity. Keep what feels steady. Let go of what can wait. And allow yourself to respond to what your baby needs now, not what you hoped this stage would look like.

That is often enough to carry you through.

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About the Author

Hi! I’m Mimi Menani, founder of The Cot and Cradle Company, mother of two, and an advocate for better, more functional parenting solutions. Before creating Shushiie, I worked with global organizations like Google, The Economist, and the World Bank Group, where I honed my problem-solving skills and developed a passion for creating meaningful solutions.

When I became a mom, I channeled my professional expertise and personal experiences into designing products that make a real difference in parents’ lives. My journey with The Cot and Cradle Company started with Shushiie, a customizable sleep speaker created to bring calm and comfort to babies and parents alike.

You can learn more about my professional journey here.

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