The Shushiie Partner Program: Where Sleep-Deprived Parents Become Sleep Heroes

The Shushiie Partner Program: Where Sleep-Deprived Parents Become Sleep Heroes

If you have ever rocked a baby at 3 a.m. while whispering silent bargains to the universe...good news! You are already qualified to join the Shushiie Partner Program.

Parents know sleep struggles better than anyone. We know the shoulder cramp from contact naps. We know the art of tiptoeing out of a room like a trained operative. We know the panic when a lullaby toy stops playing at the worst possible moment.

So when a product actually helps babies fall asleep faster and stay asleep longer, the natural instinct is to tell every parent you know. Group chats. Instagram Stories. WhatsApp mums groups. The playground. The checkout line at the supermarket. Anywhere, really.

Which is exactly why we built this program.


What Is the Shushiie Partner Program?

A simple way for real parents, caregivers, and creators to earn commission by sharing a product that genuinely makes life easier.

No complicated dashboards.
No pressure.
No awkward sales pitches.

You share your link or code.
Someone buys.
You earn.


Who Can Join?

Anyone who loves sharing things that make early parenthood more manageable.

Mums. Dads. Nannies. Doulas. Sleep consultants. Photographers. Influencers. Non influencers.

If you have a baby in your life or an audience full of tired parents, you are welcome.


What Do Partners Get?

Your own unique link or discount code

Commission on every sale made through you

Early access to new launches

Occasional surprises

The option for gifted products if applicable or when available


What Kind of Content Works Best?

Authentic content.
Real nursery moments.
Real routines.
Nothing staged or overcomplicated.

Tiny hands pressing the Shushiie buttons.
Bedtime stories.
Cosy pyjamas.
Dim nursery lights.
Morning naps. Travel naps. Any naps.

If you love aesthetics, Shushiie photographs beautifully.
If you prefer practical, real-life footage, that works too.


Do All Partners Receive a Gifted Shushiie?

We wish we could send Shushiie to everyone.
But as a small brand, we prioritise gifted items for partners whose content matches what we currently need most.

If you prefer to join without a gifted item and earn commission only, you are just as welcome.


How to Join the Partner Program

It is easy.
Just fill out this short form so we can learn a bit about you:

👉 Apply Here

We will review all submissions and reach out with next steps.

If you have been looking for a sign to start earning while helping tired parents find something that actually works, this is it.

Sleep is coming.
And so is your commission.

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About the Author

Hi! I’m Mimi Menani, founder of The Cot and Cradle Company, mother of two, and an advocate for better, more functional parenting solutions. Before creating Shushiie, I worked with global organizations like Google, The Economist, and the World Bank Group, where I honed my problem-solving skills and developed a passion for creating meaningful solutions.

When I became a mom, I channeled my professional expertise and personal experiences into designing products that make a real difference in parents’ lives. My journey with The Cot and Cradle Company started with Shushiie, a customizable sleep speaker created to bring calm and comfort to babies and parents alike.

You can learn more about my professional journey here.

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