Shushiie® Featured in Daily Mom’s “Best Black Friday Buys 2025”

Shushiie® Featured in Daily Mom’s “Best Black Friday Buys 2025”

We’re thrilled to share that Daily Mom, one of the largest and most trusted parenting publications in the U.S., has featured Shushiie® in their list of the Best Early Black Friday Buys of 2025.

In their review, they praised Shushiie® for its elegant design, layered sound combinations, and its ability to help babies settle faster and sleep more soundly (the very reason it was invented!).

As a small, founder-led brand, this recognition means so much. Shushiie® was created from a real parenting struggle, and to see it celebrated on a global platform is incredibly rewarding.

A heartfelt thank you to our community of parents who continue to cheer us on, recommend Shushiie® to friends, and share your beautiful stories with us.
We’re honoured to be part of your bedtime routines.

✨ Read the full feature here
✨ Explore Shushiie® here

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About the Author

Hi! I’m Mimi Menani, founder of The Cot and Cradle Company, mother of two, and an advocate for better, more functional parenting solutions. Before creating Shushiie, I worked with global organizations like Google, The Economist, and the World Bank Group, where I honed my problem-solving skills and developed a passion for creating meaningful solutions.

When I became a mom, I channeled my professional expertise and personal experiences into designing products that make a real difference in parents’ lives. My journey with The Cot and Cradle Company started with Shushiie, a customizable sleep speaker created to bring calm and comfort to babies and parents alike.

You can learn more about my professional journey here.

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